For my senior design project at San Francisco State University, I conceptualized and developed a full branding system for a fictional Guild Wars 2 expansion. The project challenged me to merge game design sensibilities with professional visual communication by creating a cohesive identity that felt authentic to the franchise. I designed the expansion logo, established a color palette, and developed graphic elements such as textures and iconography that could scale across different applications. To bring the brand to life, I produced promotional assets including packaging, and digital advertisements that reflect the immersive, fantasy-driven tone of Guild Wars 2. This project was both a test of my ability to adapt to an existing brand universe and an opportunity to showcase how thoughtful design can extend and enhance player experience.