As part of a graphic design course at San Francisco State University, I rebranded Donairo’s Pizza, a local neighborhood restaurant where I also work. The project began with audience research and competitor analysis to understand how the brand could better connect with its community. From there, I sketched and refined logo concepts, developed a refreshed color palette and typography system, and created supporting graphic elements to establish a cohesive identity. To showcase the rebrand in action, I designed mockups for pizza boxes, menus, merchandise, and other touchpoints, demonstrating how the updated visuals could elevate the restaurant’s presence and customer experience.